Nearly 87 Million Americans Already Stockpiling For Potential Coronavirus Winter Wave
More than a third of consumers (34%) — or 86.7 million — have already begun stockpiling supplies for a potential winter wave of COVID-19. An additional 35% plan to stockpile, but haven't done so yet. That number jumps to 44% for parents with kids under 18 (compared to 28% with adult children and 26% with no kids).
Of those who have begun stockpiling, the most-purchased items include: food (64%), hand sanitizer (61%), cleaning supplies (60%), face masks (60%), water (49%) and paper products (49%).
Consumers have spent $359 on average stocking up on coronavirus-related supplies during the month of October and the first week of November. When we conducted a similar survey at the beginning of the pandemic in March, Americans had spent $178 on average.
49% of Americans said there were some supplies they regret not purchasing when the first wave of the coronavirus pandemic hit the U.S. Among those with regrets, paper products (49%), cleaning supplies (46%), hand sanitizer (43%), face masks (38%) and alcohol (30%) were the items consumers most wished they had stocked up on.
27% of consumers have credit card debt related to purchasing pandemic-related supplies. Those most likely to be in debt include Americans laid off or furloughed due to the pandemic (42% vs. 15% whose income was not impacted) and parents with young children (39% vs. 18% of those with adult kids and 19% of those with no kids).